Damian Mac Con Uladh

Posts Tagged ‘Fail’

Not the gods again! Greece launches new tourism ‘communications strategy’

In Greece on 5 November 2014 at 1:25 am
How tacky can you get?  A statue of the god Hercules superimposed on a scene from Olympia

How tacky can you get? A statue of the god Hercules superimposed on a scene from Olympia

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The Manhattan cityscape by night, a middle-aged (fictitious) male writer sitting alone in his penthouse office and dreaming of Greece with a soundtrack that’s reminiscent of 1980s US soap operas Dynasty or Falcon Crest … if there’s a way to start a promotional video for Greek tourism, then this is surely not the way to do it.

The video, entitled “And everywhere you turn: Gods … Myths … Heroes”, is described as visualising the national tourism agency EOT’s “communications strategy” for 2015, the aim of which is to attract more visitors.

According to the tourism minister, Olga Kefalogianni, the “new communication strategy is based on the Greek gods and ancient heroes that we have all read about since our childhood and have all known since our school years”.

It’s a strategy built on the concept that contemporary activities such as harvesting, entertainment, sports, learning and arts are inspired and correspond to a Greek god, a Greek hero, a myth or a historical event.

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